Gun For Hire Radio: NJ’s First and Only 2nd Amendment Talk Show!

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The founder and Chancellor of Gun For Hire Firearms Academy (known by firearms enthusiasts worldwide as: “America’s Urban Defense Institute”) Master Trainer Anthony P. Colandro is a unique character with a "Larger than life personality". Here we see him doing what he does best, promoting the positive aspects of safe and responsible firearms ownership and teaching those skills to others via Gun For Hire Radio.

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  • Here’s a Dirty Little Secret...

    There is a tremendous amount of money wasted by lazy businesspeople on advertising that doesn’t sell. Precious money is wasted--even in today’s unforgiving economy by businesspeople who don’t know what they’re doing when it comes to advertising and are too lazy to find out. Why? Well, for starters, many businesspeople buy the conventional nonsense that when it comes to media and advertising, “bigger is better.” In actuality, for someone like you, nothing could be further from the truth.

    Mass media like newspapers, magazines, broadcast television and “terrestrial” radio are designed to appeal to the “masses” rather than a select group of listeners, viewers or readers. And if you are selling services or products that relate specifically to the shooting sports, you really have no interest in reaching the “general” public. You want to reach the shooting enthusiast and only the shooting enthusiast. That’s where Gun For Hire Radio can help you. By using targeted Internet radio you can isolate those potential customers you wish to speak to and not waste time and money talking to the whole world like you do in mass media advertising.

    Moreover, you can speak directly to your customer... bypassing all the intermediaries. It’s a specialty marketers dream come true every listener to Gun For Hire Radio is your potential customer. There’s absolutely no waste of your precious marketing money. Effective advertising is about reaching the right audience, at the right time, with the right message. From your own personal experience you know this to be true.

    Gun for Hire Radio delivers the exact right audience (because our content and programing is targeted directly at shooters), at the right time (listeners listen to our programming more intently and with minimal distractions because they are listening at a time of their own choosing), with the right message, yours! Gun for Hire Radio is a weekly, one-hour broadcast produced in a traditional, topic-driven talk-show format: The fast-moving program features two co-hosts, Anthony P. Colandro and Alexander “Sandy” Berardi.

    So If you're tired of getting crappy results for your advertising dollars, change that now by downloading and listening to our Gun For Hire Radio Promo in MP3 format!

    Show Segment Topics Include:


    As a special feature, a segment entitled “ask the expert” (and audience-driven question and answer segment) provides a unique venue for select sponsors to showcase their specialized knowledge as guest experts thereby positioning them as a knowledgeable, trusted industry leader in the eyes of our dedicated listenership.

    The show is produced in a digital, live-to-tape format and is distributed to various world markets through syndication and through direct download on the show’s website and previous-show archive.

    Extraordinary Marketing and Promotion:

    Under the direction of Executive Producer, Alexander Berardi the show will be simultaneously marketed to both local and worldwide audiences. Marketing will be done using various media including targeted direct mail, mass media buys, social media, Search Engine Optimization, Pay per Click Advertising, Video, Outdoor Advertising, live showcases, trade shows and industry events and through other unique, trademarked strategies developed by the Executive Producer. The show is produced in a digital, live-to-tape format and is distributed to various world markets through syndication and through direct download on the show’s website and previous-show archive.

    A Rapidly Growing, On-Demand Audience:

    Currently, the global market is growing at exponential rates each month and experts predict the spiraling growth to continue for at least the next 48 months

    Sources: Neilsen ratings bureau, The 2009 Report on Small Firearms Manufacturing: World Market Segmentation by City & The 2009-2014 World Outlook for Small Firearms Manufacturing.

    Currently the show is being made available to a rapidly growing Gun for Hire Subscriber base currently comprising over 12,800 subscribers and adding over 90 new subscribers every week and via syndication to a rapidly expanding worldwide audience of shooting enthusiasts in 195 countries throughout the world.

    The show is targeted to appeal to the growingly diverse and rapidly expanding, global “shooting enthusiast” market, which has experienced unprecedented, growth more than quadrupling in size since November 2008.

    Why Internet Radio?

    People listen to internet radio and audio downloads much differently than they listen to terrestrial radio (whose content is governed by the government and the new regulations of the “Fairness Doctrine”) or Satellite Radio (Sirius and XM) whose audience is limited only to paid subscribers and whose broadcast schedule competes with hundreds of other scheduled broadcasts.

    Internet Radio listeners make a conscious decision to listen to the programing they are most interested in, at a time when it is most convenient for them. This makes them a better, more attentive and dedicated listener. Listeners of this caliber what marketer’s call “hyper-responsive,” meaning that they are intently interested in and demonstratively responsive to everything involving their interest, including the products and services that they need.

    Distribution and Syndication:

    Gun For Hire Radio is syndicated internationally via license agreements with Apple itunes and Zune, and is made available to subscribers in enhanced mp3 format for direct download through the show’s website. Previous shows are also available to the listener via download through searchable archive on the show website. As a Gun For Hire Radio sponsor this benefits you by giving you the ability to reach an explosively growing, lucrative market of new shooters who subscribe every week.

    A Unique Advertising Opportunity For You:

    Each of our advertisers enjoys Geo-Category Exclusivity, meaning, yours will be the only one in it’s class... that means no competitive ads for the length of our relationship. Your product or service will be presented to our local loyal listeners and to listeners from 195 countries around the globe, in a unique and effective style. Your ad will be custom-written by some of the finest ad copywriters in the business and presented in either one of two ways: as a professionally produced and recorded commercial spot, or Your message can be read live during the broadcast in the host’s signature editorial style (a 10% premium)... it’s your choice.

    Show Hosts:

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    Master Trainer Anthony P. Colandro

    Founder and Chancellor of Gun For Hire Firearms Academy, known by firearms enthusiasts worldwide as: “America’s Urban Defense Institute” Anthony is a unique character. His “larger than life” personality, irreverent sense of humor, commitment to gun owner's rights and passion for the shooting sports are legendary. And the depth and breadth of his firearms and personal defense knowledge is awe inspiring.

    anthony's hatchet

    Anthony's hatchet. Yes, he really does carry this around with him.

    One of the handful of firearms trainers in the world to hold the coveted title of NRA Master Training Counselor with 29-plus years as a Firearms trainer, he is a wealth of valuable information and an endless cesspool of minutia. Anthony is also responsible for hosting the first ever Essex County, New Jersey (one of the most unfriendly gun counties in one of the most unfriendly gun states in the country) Friends of the NRA dinner. The dinner broke national records for most attended first dinner, biggest in the state and most money raised.

    • NRA Master Training Counselor
    • NRA Master Training Counselor
    • NRA Law Enforcement Instructor Handgun
    • NRA Law Enforcement Instructor Shotgun
    • NRA Benefactor Life Member
    • NRA Heritage Society Member
    • NRA Election Volunteer Coordinator - Congressional District 8 N.J.
    • Life Member - Assn. of N.J. Rifle and Pistol Clubs
    • Treasurer - Assn. of N.J. Rifle and Pistol Clubs
    • Regional Vice President - Assn. of N.J. Rifle and Pistol Clubs
    • Regional Training Counselor - NRA Refuse to be a Victim
    • Life Member - Jews for the Preservation of Firearms Ownership
    • PPCI Certified Handcuff, Baton, OC Instructor
    • Member - National Shooting Sports Foundation
    • Member - Armed Citizens Legal Defense Network
    • Member - U.S. Concealed Carry Association
    • Member - International Defensive Pistol Association
    • Member - United States Practical Shooting Association
    • Member - International Association of Law Enforcement Trainers
    • Member - International Law Enforcement Educators and Trainers Association

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    Alexander “Sandy” Berardi

    Alexander Berardi is the celebrated Author of the international business blockbuster (over 2-million copies sold in 7 languages) Never Offer Your Comb to a Bald Man: How to get what you want by giving others what they need. He is also the author, songwriter and executive producer of the bestselling: Wishes of the Soul inspirational book and music series (published by St. Regis Press- New York and Sony Music- New York).

    In addition to his writing credits, Berardi has over 17 years experience behind the microphone and in front of the camera as a professional voice over artist, executive producer, and on-air talent. He has appeared on over 600 radio and television programs and has been featured or quoted as an expert on innovation and creativity in countless news media outlets around the world.

    As a professional speaker, Berardi has shared the stage with business guru’s, celebrities and political icons, and has spoken to audiences of over five-million people in the past 20-years for business and trade association groups worldwide.

    Berardi’s current projects include: author and creator of, CounterThink, a book, seminar, and video teaching series that fosters innovation and creativity. He is Founder of the CounterThink Academy, a U.S.A. Based learning resource for high-level innovative thinkers. He is also the creator, Executive Producer and host of the new Video Documentary series: Business Unusual.

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